Marketing

Though our marketing strategy varies from country to country it is based on the key principle - we produce and promote high quality products developed on the base of consumers researches in each country. All the brands are supported by marketing and sales support programs.

The demands of our consumers are constantly changing so we carry out different researches in order to monitor consumer's preferences and to develop new brands to meet their needs.

Our trade marks are supported by advertising campaigns including: national and local TV campaigns, POS materials, presentations of new products in trade press, advertising in consumer press, promotion actions and tastings at the points of sales, participation in all major national and regional food exhibitions, advertising campaigns in Internet.