Brands

Our brand portfolio consists of international and local brands, some of them are well-established and successfully adopted to different markets, others are new but already proved their high potential. In many countries we focus our marketing efforts on our leading local brands, which are well-known and very popular in local markets.

For example in Russia we promote "Maslita" - a trademark created specially for Russia and CIS markets after consumer preferences and behaviors researches as the universal brand for Vegetable Oils and Edible Fats products.

"Maslita" product range includes series of natural high quality Vegetable Oils (Sunflower, Vegetable, Corn); Soft Butters "Maslita" and Chocolate Butter. "Maslita" product line will be shortly expanded with the range of Margarines and Full Cream Butters. The trademark "Maslita" is positioned as mass-market and includes affordable high quality products for every household. The products under "Maslita" brand, design and packaging of products were developed with consideration of all the local consumption habits, terms of logistics, distribution and sales in Russia and CIS countries. "Maslita" won the prestigious award of "Best product of the Year" at the "Prodexpo 2002" fair in Moscow, Russia for the following products/ categories: "Maslita" Soft Butter "Light" - Silver Medal and title "Best Product of the Year"

"Salanta" is an international corporate brand of premium sector that includes Sunflower, Vegetable and Corn oils of excellent quality; the full range of Macaroni and Pasta Products as well as the range of Mayonnaises. "Salanta" products are produced under special quality control and are primarily intended for distribution in the organized retail in Russia and CIS.